Taking Stock

with Nathan Brinkman

December 2014


How your biases can affect investment decisions

Traditional economic models are based on a simple premise: People make rational financial decisions that are designed to maximize their economic benefits. In reality, however, most humans don’t make decisions based on a sterile analysis of the pros and cons. While most of us do think carefully about financial decisions, it is nearly impossible to completely disconnect from that nagging intuition that seems to have been deeply implanted in the recesses of our brain.

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