Oct 15, 201809:33 PMMind Your Business
with Corey Chambas
With corporate philanthropy, you get more than you give
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Companies invest heavily in developing leadership. They traditionally focus on training courses, book-driven initiatives, or mentorship programs. However, they often overlook the opportunity to develop these skills through community involvement. As I look back over the years, our employees have benefited by gaining leadership skills through United Way’s Loaned Executive program, serving on the Campaign Cabinet, participating or leading the Rosenberry Society, and Women United. They’ve also participated in United Way’s training committee, technology task forces, and more.
Outside of United Way, our employees serve on community and nonprofit boards and committees supporting causes near and dear to their hearts. In fact, last time we tabulated, we were part of over 150 such organizations. In each situation, an employee gains experience working with teams above and beyond the normal workday experience. It’s a win-win.
I’m not writing this blog to brag about what great corporate citizens we are — there are others who far outpace us— or to try to shame you or your company into having corporate-giving campaigns like the United Way. My angle here is that corporate philanthropy is just good business.
When your company is involved and gives employees the opportunity to do the same with their volunteerism and giving, you are not just helping your community thrive, you are also helping your business succeed.
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