Making Madison

with Buckley Brinkman


Making sense of a life turned upside down by COVID-19

I don’t know about you but life during the pandemic seems very backward to me.

Posted at 11:15 AM | Permalink | Comments


Are you ready to reopen?

Wisconsin will reopen in the coming days and weeks. All of us will feel our way forward — not toward the new normal but back to the future.

Posted at 11:59 AM | Permalink | Comments


Don’t waste a crisis, part 3: Prepare yourself!

Reopened Wisconsin will look much different than before. New safety measures will change the way we interact in public. There will be seen and unseen actions many of us will take. Geez, I washed my hands more in the past eight weeks than in the rest of my life combined! Still, these actions are critical to minimize new flare-ups. We will recover from this crisis in direct proportion to our willingness to put other’s well-being in front of our own.

Posted at 12:15 PM | Permalink | Comments


Reopen? Goodwill and some Wisconsin pragmatism, please!

​The COVID-19 virus plunged us into a health and economic crisis two months ago. Now, we need to plot a reasonable course that reopens our economy without sacrificing our health and safety.

Posted at 11:45 AM | Permalink | Comments


Don’t waste a crisis, part 2: Is your company ready to restart?

In the coming weeks, we will be in position to safely restart our economy. If you are not thinking about what’s next, you are wasting this crisis and the opportunities it will create.

Posted at 11:57 AM | Permalink | Comments

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About This Blog

Buckley Brinkman is executive director and CEO of the Wisconsin Center for Manufacturing & Productivity and writes about the manufacturing sector in Greater Madison and throughout Wisconsin. He has a breadth of experience in helping companies drive growth, world-class competitiveness, and performance excellence, and has led efforts to save dozens of operations in the U.S. by finding new ways for them to compete. A Wisconsin native, Brinkman holds a business degree from the University of Wisconsin and an MBA from the Harvard Business School.



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